Digital Marketing Specialist

Performance Marketing & Paid Media

Plan, execute, and optimize paid campaigns across Meta (Facebook/Instagram), Google Ads (Search, Display & Shopping), YouTube, and other digital advertising platforms.

Own channel-wise budget allocation based on CAC, ROAS, CPL, CPA, and conversion performance.

Continuously improve campaign performance through A/B testing of creatives, copy, audiences, landing pages, and bidding strategies.

Build and optimize retargeting and remarketing funnels to maximize conversions and customer lifetime value.

Monitor attribution across marketing touchpoints to identify high-performing channels and campaigns.

Lead Generation & Customer Acquisition

Drive customer acquisition through paid lead-generation campaigns with defined CPL and conversion targets.

Develop and optimize acquisition funnels to increase lead quality and conversion rates.

Grow the customer database through data-driven digital campaigns.

Website, SEO & E-commerce Management

Drive SEO, AEO and GEO initiatives to improve organic visibility, Google Business Profile performance, website traffic, and store walk-ins.

Manage website performance, user experience, landing pages, and conversion rate optimization (CRO).

Monitor e-commerce performance, sales trends, and customer behaviour to identify growth opportunities.

Coordinate with internal and external teams to ensure timely website updates and campaign execution.

Market Intelligence

Monitor competitor digital strategies, pricing, promotions, creatives, and media investments.

Stay updated on platform algorithm changes, advertising policies, AI tools, and emerging digital marketing trends.

Identify market opportunities and recommend strategies to maintain a competitive advantage.

Innovation & Growth

Test new advertising platforms, campaign formats, AI tools, and marketing automation solutions.

Recommend data-backed growth initiatives to improve acquisition efficiency and marketing ROI.

Identify opportunities to scale successful campaigns and expand digital reach.

Social Media Management (Supporting Function)

Support execution of the organic social media calendar across Facebook, Instagram, LinkedIn, and YouTube.

Oversee community engagement, monitor trends, and coordinate with the content team to enhance brand visibility.

Ensure alignment between organic and paid marketing initiatives.

Reporting & Analytics

Develop dashboards and performance reports covering impressions, CTR, CPC, CPA, CAC, CPL, ROAS, revenue, and customer lifetime value (LTV).

Analyse campaign performance and present actionable insights to improve marketing effectiveness.

Forecast marketing performance and recommend budget optimization strategies based on data.

Qualifications & Skills Required

Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

3–5 years of experience in Digital Marketing.

Ability to work on-site in Kozhikode, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced environment.

About the Company

Cosmos Sports is a leading provider of fashion and sports goods, including equipment, accessories, apparel and footwear, serving individuals, institutions and clubs for the past 35 years. Apart from its own Cosmos brand, it is an authorized retailer of brands like Adidas, Nike, Yonex and Ashaway, and also operates in wholesale. Headquartered in Calicut, it has a research and development wing supporting its expansion from manufacturing into sports infrastructure facilities.